Apple CEO Tim Cook confirmed the company's work on generative AI, emphasizing a thoughtful approach due to potential misuse and issues around bias. He dismissed concerns about Apple lagging behind other companies in AI, stating that Apple prioritizes being the best over being the first. Cook also affirmed Apple's commitment to privacy, stating it would not be compromised for more power. The new AI features could be seen as early as next year with the release of the iPhone 16 and iPhone 16 Pro.
Key takeaways:
- Apple is reportedly working on integrating generative AI into its products, from the iPhone to the Mac, according to Bloomberg’s Mark Gurman.
- Apple CEO Tim Cook has stated that the company has been working on generative AI for years and is approaching it thoughtfully, considering potential issues such as bias and misuse.
- The next version of iOS, expected to be released next fall with the iPhone 16 and iPhone 16 Pro, could feature AI improvements such as a smarter Siri and a Messages app that can complete sentences automatically.
- Cook emphasized that Apple would not sacrifice user privacy for more power, stating that privacy is a fundamental human right and is more important today than it was a decade ago.