Apple's efforts to incorporate AI into its products in China come amid rising competition from local brands such as Huawei and Xiaomi, which have impacted its sales performance in the region. The company is also in discussions with Baidu, although technical disagreements have delayed progress. Apple aims to boost iPhone upgrades with these new AI capabilities, hoping to regain market share in Greater China after missing sales estimates last quarter.
Key takeaways:
- Apple is exploring partnerships with Tencent and ByteDance to integrate AI models into iPhones sold in China due to regulatory requirements.
- The company has faced increased competition from local brands like Huawei and Xiaomi in the Chinese market.
- Apple has introduced limited AI features, such as using OpenAI's ChatGPT for Siri, and plans to roll out more in April.
- Technical disagreements with Baidu have reportedly stalled progress on AI feature integration in China.