However, some publishers have shown hesitation, citing past inconsistent business deals with tech companies. Despite being late to the game compared to Google and Microsoft, Apple is investing heavily in AI. The company's AI projects, if integrated with AppleCare, could potentially enhance customer interaction and automate multistep commands with Siri.
Key takeaways:
- Apple is in talks with publishing houses to license their content for training its generative AI model, with a proposed multiyear $50 million deal.
- The company has developed an internal ChatGPT-like service for its employees to test features, summarise text, and answer questions based on saved data.
- Apple is reportedly working on a conversational AI model called “Foundational Models” and other AI models across different teams, investing millions of dollars into artificial intelligence.
- Apple's Visual intelligence unit is developing an image generational model and a multimodal AI that can recognise and process images, videos, and text, which could potentially improve customer interaction and automate multistep commands with Siri.