Apple is hiring for roles to improve Siri's AI capabilities and enhance the conversational experience with the voice assistant. The company is advertising AI-focused jobs in several areas, including health and on-device AI. Nearly half of Apple's AI job postings are now focused on "Deep Learning," a type of machine learning essential for building large language models. Apple has also developed its own large language model, "Ajax," and invested $22.61 billion in research and development in the first half of last year, partly due to its focus on generative AI.
Key takeaways:
- Apple is making a significant push into AI, with plans to run AI directly on iPhones and possibly launch an AI-powered Siri, according to a Financial Times report.
- The company has acquired 21 AI startups since 2017 and is currently seeking AI talent to catch up with rivals like Google and Microsoft.
- Apple is investing in hardware updates to support generative AI and is hiring for roles to improve Siri's AI capabilities and enable a better conversational experience.
- Despite being caught off guard by the success of ChatGPT in 2022, Apple has taken a cautious approach to new AI technology, with CEO Tim Cook stating the company would be 'deliberate and thoughtful' in its incorporation of AI into its products.