Despite facing issues with Gemini, Google has an advantage in launching smartphone-related features, having already partnered with Samsung to introduce Gemini-powered AI features on the Galaxy S24 series. Google has also launched these features on its own Pixel series of phones. However, Apple's own models might power some of the on-device features on the upcoming iOS 18 software update. The company is also exploring partnerships with external providers for generative AI use cases such as image creation and writing assistance.
Key takeaways:
- Apple is reportedly in talks with Google to use the Gemini AI model for features on iPhone, potentially putting Google in a stronger position as it already has a deal with Apple as the preferred search engine provider.
- Apple has also held discussions with OpenAI for the potential use of GPT models, indicating a need to catch up with competitors in the AI field.
- Despite having its own AI efforts, Apple is considering leveraging third-party AI tech, suggesting that its own progress in AI has not met expectations.
- Google has faced issues with Gemini, including having to pause its image-generation feature due to historical inaccuracies and blocking election-related queries on Gemini worldwide.