The author also criticizes the hype around AI's capabilities, arguing that the reality of what AI can currently do has been lost. Apple's approach to AI, which focuses on practical applications and reliability, is contrasted with other tech companies that overpromise on AI's capabilities. The author suggests that Apple's cautious approach to AI could help build trust and understanding of the technology among consumers.
Key takeaways:
- Apple's new AI features for the iPhone are designed to be practical and useful for everyday users, with functions such as searching texts and photos, fixing grammar and spelling, summarizing text, and editing photos.
- Despite criticism from some tech pundits, the author argues that Apple's approach to AI integration is the first time a Big Tech company has made AI useful for normal people.
- Apple's AI is based on pattern recognition and is designed to assist users in practical ways, rather than trying to achieve more ambitious and potentially unreliable AI capabilities.
- The author suggests that Apple's cautious and practical approach to AI could help build trust with users and make AI feel like a natural upgrade rather than an unreliable intrusion.