However, the author argues that no one has yet managed to create a visual concept that unambiguously communicates "AI" to the user. Instead, these icons often communicate what the interface is not (e.g., not email, not a search engine, etc.). The author suggests that until AI itself is better defined, icons and logos representing it will continue to be vague, abstract shapes.
Key takeaways:
- Apple has joined other tech companies in the ongoing competition to find an icon that suggests AI to users, with its Apple Intelligence represented by a circular shape made up of seven loops.
- Despite different approaches, companies have agreed that the avatar of AI should be non-threatening, abstract, simple, and non-anthropomorphic.
- Corporate logo design is a mix of strong vision, commercial necessity, and compromise-by-committee, with the aim to create an impression of friendliness, openness, and undefined potential.
- No one has yet managed to create a visual concept that unambiguously says "AI" to the user, and until AI is better defined, icons and logos representing it are expected to continue being vague, unthreatening, abstract shapes.