The statement also highlights the upcoming battle between Apple and Google, particularly in relation to on-device processing versus cloud processing. While Google scans photos and other content stored in its cloud for harmful material, Apple plans to run AI on its devices, within the end-to-end encryption bubble, preventing itself from accessing content stored in the cloud. This approach is expected to differentiate Apple from its competitors, particularly Samsung, and intensify the Android versus iOS debate.
Key takeaways:
- Apple has released a statement emphasizing its commitment to user privacy and security, contrasting with companies that scan personal information in the cloud to monetize user data.
- Apple's approach is to run AI on its devices, inside the end-to-end encryption bubble where that applies, and prevent itself from having any access to content stored cloud-side.
- Google, on the other hand, scans photos stored in its cloud as well as other content for CSAM and other material, and uses the cloud for other types of classification.
- The AI tidal wave will create a new level of differentiation between Apple and Google, potentially polarizing the Android versus iOS debate in much the same way as we have seen with privacy labels and encryption.