Despite not being as visibly active in the generative AI space as other tech giants like Google, Microsoft, and OpenAI, Apple is known for its strategy of taking its time before entering a new product category. The company's CFO, Luca Maestri, confirmed that necessary investments are being made in product, software, and services development. Further details on Apple's AI developments are expected to be announced later in the year.
Key takeaways:
- Apple CEO Tim Cook has hinted at major developments in generative AI to be revealed in 2024.
- Apple has been working on an AI chatbot called Apple GPT and a large language model called Ajax.
- Despite being relatively quiet in the generative AI space, Apple's entry could potentially transform the market, similar to its impact with products like the iPhone and iPad.
- Apple's CFO Luca Maestri confirmed that the company is making necessary investments in product, software, and services development, indicating a strong focus on AI.