Upcoming changes to Siri, which will allow the digital assistant to operate and navigate within apps and have a deeper understanding of context, were highlighted by analysts. However, while the software updates may level the playing field for Apple in the AI sector, there's no guarantee the company will outpace competitors. Analysts predict that the updates, many of which will only be available on the iPhone 15 Pro or later, will encourage Apple users to upgrade their devices.
Key takeaways:
- Apple is set to bring significant changes to Photos, Siri, Messages, and more with its new artificial intelligence feature, Apple Intelligence, in the upcoming iOS 18, iPadOS 18, and macOS Sequoia updates.
- Analysts have praised Apple's AI advancements, with some saying the company has 'delivered on long-awaited releases of generative AI features' and shown that they are serious about AI.
- Apple has emphasized customer privacy in its AI development, with Intelligence able to run on-device without outsourcing to cloud servers, and the introduction of 'Private Cloud Compute' for more complex requests.
- Despite the advancements, there is no guarantee that Apple will outpace competitors in the AI field, with analysts suggesting that the updates may not be enough to create a new band of followers.