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Apple M4 processor family tipped to deliver AI focus — three next-gen chips believed to be nearing production

Apr 12, 2024 - tomshardware.com
Apple is reportedly preparing to launch the next generation of its Silicon, the Apple M4, with a focus on artificial intelligence (AI). The move comes as the company seeks to address a decline in Mac sales, which fell by 27% in the last fiscal year, and a lukewarm response to its M3 computers. The new M4 processors, codenamed Donan, Brava, and Hidra, are expected to offer improved performance and an AI focus, which Apple hopes will appeal to consumers and boost sales.

The M4 chips are set to be incorporated into the full Mac lineup, including new iMacs, MacBook Pros, and Mac minis. However, it remains to be seen whether the increased AI processing power will be enough to reverse the slowdown in Mac sales. More details about the M4 chips and their AI capabilities are expected to be revealed at the Apple Worldwide Developers Conference (WWDC) on June 10.

Key takeaways:

  • The next generation of Apple Silicon, the Apple M4, is nearing production with three distinct processors prepared, according to Bloomberg’s Mark Gurman.
  • The new silicon is designed to revamp the Mac computer line with a new AI focus, addressing an IT industry trend where Apple is currently lagging.
  • The three new M4 chips will be codenamed Donan, Brava, and Hidra, expected to deliver a step up in performance compared to their M3 predecessors.
  • Apple hopes that the AI focus of the M4 processors will help boost sales, which have seen a 27% drop in the last fiscal year.
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