Brighter AI offers advanced AI technology for anonymizing data without blurring, altering images so subjects remain unrecognizable while preserving their natural look. Apple already uses technology to blur faces and license plates in Apple Maps imagery, but the acquisition of Brighter AI could extend its use beyond Apple Vision Pro and Apple Maps. Brighter AI's Deep Natural Anonymization 2.0 technology could have wide application across various products.
Key takeaways:
- Apple is planning to acquire Brighter AI, a German AI startup that specializes in anonymizing face and license plate data, to enhance privacy features on Apple Vision Pro.
- Apple already uses technology to blur faces and license plates in Apple Maps imagery, and has conducted extensive testing to refine this technology.
- Brighter AI offers advanced AI technology for anonymizing data without blurring, altering images in a way that subjects are no longer identifiable but their natural appearances are preserved.
- Founded in 2017, Brighter AI last received investor funding in February 2023, and Apple's interest in the company aligns with its core values of personal data protection and maintaining image quality.