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Apple may bring Google’s Gemini to its products

Mar 19, 2024 - morningbrew.com
Apple is reportedly in talks to license Google's Gemini AI for its devices, a move that could help both companies compete in the AI race. This partnership could boost Apple's reputation as an AI player and provide Google's Gemini with a high-profile partnership and a chance to get ahead of the competition. The deal could potentially place Gemini on over 2 billion iPhones globally and help rehabilitate Gemini's reputation after it was briefly shut down due to controversy over generating historically inaccurate images.

However, the deal may face regulatory pushback as it could make Google and Apple even more dominant in the tech industry. Their existing deal, where Google pays Apple $18 billion annually to be the default search engine on its devices, is already under scrutiny in a DOJ lawsuit. Apple has also considered using OpenAI’s model, and any deal likely won't be announced until Apple's Worldwide Developers Conference in June.

Key takeaways:

  • Apple is reportedly in talks to license Google’s Gemini AI for iPhones and other Apple devices with the forthcoming iOS 18, which could help both companies overcome OpenAI’s seemingly big head start in the AI race.
  • Google pays $18 billion to Apple every year to be the default search engine on its devices, indicating a history of collaboration between the two tech giants.
  • If the deal goes through, Gemini could be on 2+ billion iPhones around the world, marking a significant milestone for the AI model.
  • However, the deal could face regulatory pushback as it would further strengthen the ties between Google and Apple, whose search engine deal is already the subject of a DOJ lawsuit.
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