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Apple might partner with Meta on AI | TechCrunch

Jun 23, 2024 - techcrunch.com
Apple is reportedly in talks with Meta, Facebook's parent company, for a partnership similar to its recent collaboration with OpenAI for the integration of ChatGPT into Siri. The deal, which is yet to be finalized, could help Apple diversify its AI capabilities and reduce reliance on a single partner. Apple's approach to AI has been described as practical, focusing on enhancing existing products with AI-powered features. The company is not offering to pay for these partnerships, but instead provides distribution to AI partners who can then sell premium subscriptions.

In other news, Apple has decided to withhold its upcoming Apple Intelligence technology from the European Union due to the EU’s Digital Markets Act, which aims to encourage competition in digital markets. The company has expressed concerns that the Act's interoperability requirements could compromise user privacy and data security. Other features such as iPhone Mirroring and SharePlay Screen Sharing will also be held back.

Key takeaways:

  • Apple is partnering with OpenAI to integrate ChatGPT into Siri and is in talks with Meta for a similar deal, aiming to enhance its AI capabilities.
  • Apple's approach to AI is practical, focusing on adding AI-powered features to existing products before leveraging partnerships to expand its AI capabilities.
  • Apple plans to ask for users' permission before sharing any questions and data with ChatGPT, and any integration with Meta is expected to work similarly.
  • Apple will not roll out its new AI technology, Apple Intelligence, in the European Union due to the EU's Digital Markets Act, which it believes could compromise user privacy and data security.
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