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Apple needs its big AI moment

May 24, 2024 - businessinsider.com
Apple is expected to make a significant announcement regarding artificial intelligence (AI) at its Worldwide Developers Conference (WWDC) in June, following recent AI-focused events by tech giants OpenAI, Microsoft, and Google. The company's lack of a major AI announcement so far has been noticeable, and analysts suggest that Apple needs to discuss AI at WWDC to satisfy investors. The unveiling of Apple's M4 chip, described as an "outrageously powerful chip for AI", hints at a possible announcement.

Speculation includes the possibility of Apple partnering with another company, such as OpenAI or Google, to bridge the AI gap with its competitors. Upgrades to Siri, Apple's voice assistant, are also expected. Despite being late to announce its AI plans, analysts believe Apple still has potential in the AI race due to its large installed base of devices and dedicated users.

Key takeaways:

  • Apple is expected to make a significant announcement about its artificial intelligence (AI) strategy at the upcoming Worldwide Developers Conference (WWDC) in June, following recent AI-focused events by competitors like OpenAI, Microsoft, and Google.
  • Apple's unveiling of its M4 chip, described as an "outrageously powerful chip for AI," suggests that an AI announcement may be imminent.
  • There are speculations that Apple might form a partnership with OpenAI or Google to boost its AI capabilities, as the company is perceived to be lagging behind in the AI race.
  • Despite being late to announce its AI plans, analysts believe Apple still has a strong position in the AI market due to its large base of dedicated users and the seamless continuity between its devices.
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