In addition to Google, Apple has also been in talks with OpenAI about potentially using its model. Apple CEO Tim Cook has stated that the company is heavily investing in generative AI and will reveal more about its plans later this year. This comes amidst scrutiny of Apple and Google's existing partnership, which makes Google the default search engine on Apple's Safari web browser, due to antitrust concerns.
Key takeaways:
- Apple and Google are in discussions to integrate Google’s Gemini artificial intelligence (AI) engine inside the iPhone.
- Apple is preparing new features for its future iPhone OS 18 and is seeking a partner to power generative AI features.
- Apple has also had talks with OpenAI and is considering utilising its methodology.
- Apple and Google already have an existing partnership that allows Google to be the default search engine for Apple’s Safari web browser.