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Apple Prepares AI Features For iPhoneOS 18

Mar 18, 2024 - techbullion.com
Apple and Google are reportedly in talks to integrate Google's Gemini AI engine into the iPhone, according to Bloomberg News. The AI engine, which includes chatbots and coding assistance, could power new features in the upcoming iPhone OS 18, such as creating images and writing essays in response to cues. However, the discussions are not yet concluded and any agreement is unlikely to be announced before Apple's Worldwide Developers Conference in June.

In addition to Google, Apple has also been in talks with OpenAI about potentially using its model. Apple CEO Tim Cook has stated that the company is heavily investing in generative AI and will reveal more about its plans later this year. This comes amidst scrutiny of Apple and Google's existing partnership, which makes Google the default search engine on Apple's Safari web browser, due to antitrust concerns.

Key takeaways:

  • Apple and Google are in discussions to integrate Google’s Gemini artificial intelligence (AI) engine inside the iPhone.
  • Apple is preparing new features for its future iPhone OS 18 and is seeking a partner to power generative AI features.
  • Apple has also had talks with OpenAI and is considering utilising its methodology.
  • Apple and Google already have an existing partnership that allows Google to be the default search engine for Apple’s Safari web browser.
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