Critics have labeled Apple's AI offerings as underwhelming, but the company's approach of integrating AI across multiple products and software could be the future of AI. Apple's AI will mostly run locally on devices, with a technique called Private Cloud Compute for secure cloud queries when necessary. The technology will be rolled out later this year in beta, limited to the iPhone 15 Pro and computers using Apple's M series chips.
Key takeaways:
- Apple has presented its vision for generative artificial intelligence at its Worldwide Developer Conference (WWDC), focusing on integrating AI into existing apps and OS features, rather than creating standalone AI products.
- Apple's new features include Writing Tools, Image Playground, and Genmoji tool, all of which utilize generative AI. Siri is also getting an upgrade with generative AI to improve understanding and context awareness.
- Apple's generative AI will mostly run locally on its devices, with a technique called Private Cloud Compute developed for secure cloud queries when necessary.
- The new AI technology will not be available until later this year in beta, and will only be available on the iPhone 15 Pro and computers using Apple’s M series of chips.