Despite not being as prominent in AI as rivals like OpenAI, Microsoft, and Google, Apple is reportedly investing heavily in AI, spending millions of dollars daily. The company recently released a machine learning framework for models that run on Apple Silicon and is working on optimizing the ability to run LLMs on phones. It's also developing an improved version of Siri and planning AI-focused features for the next iOS release.
Key takeaways:
- Apple is reportedly in talks with major news publishers like Condé Nast, NBC News, and IAC to license their news archives to train its generative AI systems.
- The company is said to be discussing multiyear deals worth at least $50 million, but the response from publishers has been mixed due to potential legal liabilities.
- Apple's AI efforts have not been as prominent as rivals like OpenAI, Microsoft, and Google, but the company is reportedly investing heavily in AI, including developing an improved version of Siri and AI-focused features for the next iOS release.
- Other tech companies like OpenAI and Google have also partnered with news organizations for their AI efforts, with OpenAI signing deals with the Associated Press and Politico's parent company Axel Springer, and Google developing AI-powered tools to assist journalists.