The study also highlights regional growth trends, noting that App Store billings and sales have more than doubled in the U.S., China, and Europe over the past five years. Digital payment spending in the U.S. has grown over seven times since 2019 due to mobile payment adoption. The report emphasizes Apple's investments in developer support tools and technologies. Additionally, recent legal developments, such as a U.S. court ruling in favor of Epic Games, require Apple to allow developers to link to their own websites for in-app purchases. In Europe, Apple is contesting the Digital Markets Act, which mandates informing customers about alternative payment options.
Key takeaways:
- Developers generated $1.3 trillion in billings and sales in 2024, with 90% not involving Apple commissions.
- Physical goods and services saw the strongest growth, topping $1 trillion, driven by online food delivery and grocery apps.
- Apple is required to allow developers to link to their own websites for in-app purchases due to a court ruling in favor of Epic Games.
- The App Store attracts 813 million average weekly visitors worldwide, highlighting its role in app discovery and developer support.