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Apple shelved the idea of integrating Meta's AI models over privacy concerns, report says | TechCrunch

Jun 25, 2024 - techcrunch.com
Apple has reportedly decided against integrating Meta's AI models into its devices due to privacy concerns and potential damage to its image, according to Bloomberg. The tech giant had been in talks with Meta and other companies about potential partnerships since March, but has since shelved the idea. Apple recently released its own suite of AI features under the Apple Intelligence brand and announced a non-exclusive partnership with OpenAI. It also confirmed plans to work with Google to deploy Gemini.

In other tech news, TechWolf has developed an AI engine that learns from internal workflows, while Indian startup Zyod has secured $18M to expand its tech-enabled fashion manufacturing. Telegram's small team of engineers has raised cybersecurity concerns, and Emergence has emerged from stealth with $97.2M in funding. Shopify merchants can now sell their items to Target’s shoppers through a new partnership, and Google is bringing its AI technology Gemini to teen students using their school accounts.

Key takeaways:

  • Apple had discussions with Meta about integrating the latter's AI models into Apple devices, but the idea was shelved due to privacy concerns and potential damage to Apple's image.
  • Apple has released its own suite of AI features under the Apple Intelligence brand and has partnered with OpenAI to allow iPhone users to use ChatGPT for certain queries.
  • Meta will rely on its own apps, such as Instagram, WhatsApp, Facebook, and Messenger, to reach billions of users, despite not being directly integrated with Apple devices.
  • Apple is open to integrating different AI models with its devices and has confirmed a collaboration with Google to deploy Gemini.
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