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Apple teased AI improvements, including the M4's neural engine, at its iPad event | TechCrunch

May 07, 2024 - techcrunch.com
Apple highlighted its AI technologies across its device lineup at its recent iPad event, although it did not unveil its broader AI strategy. The company showcased a new iPad Air, which it described as a powerful device for AI, with features like visual lookup, subject lift, and live text capture, all powered by an upgraded M4 chip with a neural engine for AI workloads acceleration. The iPad Air's update includes the M2 with a faster CPU, GPU, and neural engine, offering machine learning features. The iPad Pro has also been upgraded from the M2 to the M4, the latest generation of Apple silicone, which Apple claims will deliver up to 50% faster performance than the M2.

Apple also highlighted third-party AI tech, such as Pixelmator’s Photomator, which uses AI models trained on over 20 million professional images to improve photos. The company hinted that improved AI capabilities would soon be available for iPadOS app developers, with advanced frameworks like CoreML. Apple also added new AI-powered session players in apps like Logic Pro. The company suggested that AI could solve problems in areas like photography, for example, scanning documents using a device’s camera. Rumors suggest that Apple may announce an AI-powered Siri or partnership with an AI provider like Google or OpenAI at its Worldwide Developer Conference in June.

Key takeaways:

  • Apple highlighted AI technologies across its device lineup at its iPad event, including a new iPad Air touted as a powerful device for AI, with features like visual lookup, subject lift, and live text capture.
  • The company also mentioned the upgraded M4 chip, which features a neural engine dedicated to the acceleration of AI workloads.
  • Apple also referenced third-party AI tech, such as Pixelmator’s Photomator, which uses AI models trained on over 20 million professional images to improve photos.
  • Apple hinted that improved AI capabilities would soon be available to iPadOS app developers, with the operating system software offering advanced frameworks like CoreML.
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