According to reports, Apple has informed advertisers that these tests aim to improve the performance of its Apple Search Ads. The company is expected to officially introduce the new product in the coming months. There are also plans to incorporate ads into its streaming platform, Apple TV+. The company has recently hired Joseph Cady, former NBCUniversal's executive vice president of advanced advertising and partnerships, and others with video advertising experience to build out the platform.
Key takeaways:
- Apple is testing a new AI-based campaign type that allows advertisers to set their budget, cost-per-acquisition target, and desired audiences and countries, with the algorithm determining the best ad placements.
- The new advertising formats being tested include 'You might also like' ads on app product pages and ads on the 'Today' tab in the App Store.
- Apple's new product is expected to be officially introduced in the coming months, with the aim of improving the performance of Apple Search Ads.
- Apple has recently hired several individuals with experience in video advertising, including Joseph Cady, former executive vice president of advanced advertising and partnerships at NBCUniversal, to build out its advertising-supported plan for Apple TV+.