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Apple urged to scrap AI feature after it creates false headline

Dec 19, 2024 - bbc.com
A major journalism body, Reporters Without Borders, has called on Apple to remove its new generative AI feature after it created misleading headlines, including a false claim about murder suspect Luigi Mangione. The AI-powered Apple Intelligence, which groups and summarizes notifications, inaccurately attributed a headline to BBC News, suggesting Mangione had shot himself, which was untrue. The BBC has lodged a complaint with Apple, but the tech giant has not yet responded. The incident highlights concerns about the reliability of AI-generated content and its potential impact on media credibility.

Similar issues have been reported with other news outlets, such as the New York Times, where Apple's AI inaccurately summarized an article about Israeli Prime Minister Netanyahu. The AI feature, available on certain Apple devices, aims to reduce notification interruptions but has faced criticism for producing misleading information. Reporters Without Borders argues that generative AI services are not mature enough to provide reliable public information and urges Apple to act responsibly by removing the feature.

Key takeaways:

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  • Apple's new generative AI feature, Apple Intelligence, created misleading headlines, falsely attributing them to reputable news sources like BBC News and the New York Times.
  • The BBC complained to Apple after the AI falsely claimed that murder suspect Luigi Mangione had shot himself, which was not true.
  • Reporters Without Borders has urged Apple to remove the AI feature, citing concerns about its impact on media credibility and public access to reliable information.
  • Apple Intelligence is available on certain iPhones, iPads, and Macs, and allows users to group notifications, but has faced criticism for inaccuracies in summarizing content.
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