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Apple Uses Amazon's Custom AI Chips for Search Services

Dec 04, 2024 - macrumors.com
Apple is utilizing Amazon Web Services' custom Inferentia and Graviton AI chips for its search services, according to Apple's machine learning and AI director, Benoit Dupin. The chips have reportedly increased efficiency by 40%, and Apple plans to test Amazon's Trainium2 chip for potential use in pre-training Apple Intelligence and other AI models, which could further improve efficiency by up to 50%. Apple has been using AWS for over a decade for services like Siri, Apple Maps, and Apple Music.

In other news, Apple is set to release iOS 18.2 in early December, which will bring major advancements to Apple's AI integration. WhatsApp is ending support for iOS versions older than iOS 15.1 from May 2025, affecting several iPhone models. Apple is also rumored to be launching a new smart home hub in 2025, and the AirPods Pro 3 are expected to be released the same year. The iPhone 17 series is already being discussed, with rumors of new features and design changes circulating.

Key takeaways:

  • Apple uses custom Inferentia and Graviton artificial intelligence chips from Amazon Web Services for search services, machine learning and AI, according to Apple's AI director Benoit Dupin.
  • Apple has seen a 40 percent efficiency gain with Amazon's Inferentia and Graviton chips and expects up to a 50 percent improvement in efficiency with Amazon's Trainium2 chip for pre-training AI models.
  • Apple has used AWS for more than 10 years for Siri, Apple Maps, and Apple Music.
  • Apple is set to release iOS 18.2 in early December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models.
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