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Apple Wants To Train Its AI With News Publisher Content

Dec 23, 2023 - mediapost.com
Apple is reportedly in talks with major news publishers, including Condé Nast, NBC News, and IAC, to secure multiyear deals worth at least $50 million to license their archives of news articles. This move is part of Apple's development of its own generative artificial intelligence (GAI) platforms, with the company's CEO, Tim Cook, stating that certain technological advancements would not be possible without AI. The company is also working on embedding and running small or nano multimodal AI models locally in devices like the iPhone.

Apple has been investing heavily in AI, with plans to spend $1 billion annually to keep pace with other tech giants. The company has increased its AI research team to tackle large-scale problems and has several teams working on various aspects of AI, including generative models, temporal learning, and deep reinforcement learning. Apple has also developed its own framework for creating large language models (LLMs), which support AI-based systems like its chatbot service, Apple GPT.

Key takeaways:

  • Apple is in negotiations with major news publishers to secure multiyear deals worth at least $50 million to license their archives of news articles for its generative artificial intelligence (GAI) platforms.
  • Apple CEO Tim Cook confirmed the company's work on generative AI technologies during its Q4 earnings call, highlighting their importance in the development of new iOS features.
  • Apple is investing heavily in AI, with plans to spend $1 billion annually to keep pace with other tech giants like Amazon, Google, and Microsoft. It has also expanded its AI research team to tackle large-scale problems.
  • Apple has developed its own framework for creating large language models (LLMs) and has a chatbot service, Apple GPT, trained on over 200 billion parameters. The company is now looking to acquire rights to use news content from publishers.
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