The company is set to showcase its A.I. advancements at its annual developers conference on June 10, where it is expected to release an improved Siri that is more conversational and versatile. This move is part of a broader effort to incorporate generative A.I. across Apple's business. To support the new Siri capabilities, the company is also increasing the memory in this year's iPhones and has considered licensing A.I. models that power chatbots from several companies, including Google, Cohere, and OpenAI.
Key takeaways:
- Apple is planning to introduce generative A.I. to iPhones, marking the company's most significant reorganization in a decade.
- The decision was made after Apple's top software executives found Siri, the company's virtual assistant, to be outdated compared to OpenAI's new chatbot, ChatGPT.
- Apple's new Siri will be more conversational and versatile, with the ability to chat rather than just respond to questions one at a time.
- Apple is also considering licensing A.I. models that power chatbots from several companies, including Google, Cohere, and OpenAI.