Apple's approach to AI is to use it as a tool to solve specific problems, rather than creating a chatbot that can potentially provide incorrect information. The company is focusing on providing expected results to users, limiting the dangers and safety concerns that come from AI misuse. Apple Intelligence is set to launch in beta this fall.
Key takeaways:
- Apple is taking a cautious approach to AI with its iOS 18, focusing on practical applications and avoiding potential pitfalls seen with other AI implementations.
- The company is rebranding AI as 'Apple Intelligence' and integrating it into everyday apps and features, such as writing help, proofreading tools, smart replies, and better search.
- Apple's AI strategy focuses on specific problem-solving use cases, aiming to provide expected results and limit safety concerns associated with AI misuse.
- Apple Intelligence is designed to feel like a new layer to existing apps, solving everyday problems and enhancing user experience without trying to 'take over'.