The server code used by Private Cloud Compute will be publicly accessible, allowing independent experts to verify Apple's privacy promise. The system is set up cryptographically so that Apple devices will refuse to connect to a server unless its software has been publicly logged for inspection. This move signifies Apple's prioritization of security concerns as it ventures into the generative AI space.
Key takeaways:
- Apple announced a new 'Private Cloud Compute' system at WWDC 2024, which aims to protect user data processed on its cloud servers in a transparent and verifiable way.
- Apple's generative AI models can run entirely on a device powered by an A17+ or M-series chips, reducing the risk of sending personal data to a remote server.
- When a larger, cloud-based model is needed, it will run on servers created especially using Apple silicon, and only the data relevant to completing the task will be sent to these servers.
- The server code used by Private Cloud Compute will be publicly accessible, allowing independent experts to inspect the code and verify Apple's privacy promise.