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Apple's busy 2024 included balancing AI hype with tough times in China

Dec 20, 2024 - businessinsider.com
In 2024, Apple launched several new products, including the Vision Pro headset and the AI-powered iPhone 16, marking its entry into the generative AI market with Apple Intelligence. Despite these innovations, the company faced challenges such as lackluster iPhone sales in China, antitrust issues in the US and Europe, and questions about CEO succession. The Vision Pro, released in February, received mixed reactions due to its high price and limited use cases, while the iPhone 16 aimed to boost sales with AI features introduced through a later iOS update.

Apple also faced a DOJ lawsuit alleging an illegal monopoly on the smartphone market and was fined in Europe over App Store practices. The company introduced new iPads with OLED displays, which performed well, and launched Apple Intelligence at WWDC, integrating AI into its ecosystem. However, Apple scrapped some projects, including its electric car and a subscription service for iPhones, to focus on AI development. Despite setbacks, analysts remain optimistic about Apple's future in the AI-driven market.

Key takeaways:

  • Apple launched new products in 2024, including the Vision Pro headset and the AI-powered iPhone 16, marking its entry into the generative AI market with Apple Intelligence.
  • The company faced challenges in China with declining iPhone sales and was under antitrust scrutiny in the US and Europe.
  • Apple introduced new iPads with OLED displays and partnered with OpenAI to integrate ChatGPT into its devices.
  • Some projects, such as the Apple Car and a subscription service for iPhones, were scrapped to focus on AI development.
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