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Apple's Game-Changing Step: Integrating Generative AI Across Diverse Products

Oct 23, 2023 - techtimes.com
Apple Inc. is focusing on integrating generative artificial intelligence (AI) into its diverse range of products, following the success of iOS 17's AI-based autocorrect capability. The tech giant has posted several job openings seeking generative AI skills, with roles ranging from creating an AI-based developer experience platform to developing a conversational AI platform for customer interactions. The company is also looking to use large language models (LLMs) to enhance Siri and the Messages app, and to explore AI-assisted features for tools like Xcode, Apple Music, and writing tools like Pages and Keynote.

Apple's generative AI initiative is being led by senior vice presidents John Giannandrea and Craig Federighi, and Eddy Cue, director of services. The company has announced its big language model called "Ajax" and launched an internal chatbot for testing. The next step is to evaluate the technology's viability and decide how to incorporate it into its products. An improved Siri, with advanced generative AI, may debut as early as next year. Apple is also planning to release iOS 17.1 this week, which includes several new features and improvements.

Key takeaways:

  • Apple Inc. is advancing the integration of generative artificial intelligence (AI) into its portfolio of products, both internally and externally, following iOS 17's autocorrect capability.
  • The company has posted several job openings that specifically require generative AI skills, including positions for developing a generative AI-based developer experience platform and a conversational AI platform.
  • Apple is preparing to spend over $1 billion annually on generative AI-based features and products, with a focus on using large language models to improve functionality for Siri and the Messages app.
  • Senior vice presidents John Giannandrea and Craig Federighi, together with Eddy Cue, director of services, are leading Apple's generative AI initiative, with the improved Siri potentially debuting as early as next year.
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