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Apple’s generative AI offering might not work with the standard iPhone 15 | TechCrunch

Jun 07, 2024 - techcrunch.com
Apple is reportedly partnering with OpenAI to enhance its AI capabilities, with the announcement expected at the upcoming World Wide Developer Conference. The partnership will focus on a new initiative called Apple Intelligence, which will aim to improve Siri and other applications. The system will be available on new versions of the iPhone, iPad, and Macs, with some older devices also being able to run the system. The AI system will not run entirely on-device, but will use a mix of local and cloud-based processes.

In other news, LinkedIn has decided to stop allowing advertisers to target users based on data from LinkedIn Groups. Shopify has acquired Slack alternative Threads.com, and education software provider PowerSchool is being taken private by Bain Capital in a $5.6 billion deal. Meanwhile, Meta has launched a new "Communities" feature on Messenger and is also rolling out a Meta Verified program. Lastly, TikTok is testing a feature similar to Snapchat's streaks to boost user engagement.

Key takeaways:

  • Apple is reportedly partnering with OpenAI to enhance its AI capabilities, with a focus on improving Siri. The new initiative is called Apple Intelligence and is expected to be announced at the upcoming World Wide Developer Conference.
  • Apple Intelligence will initially focus on enhancing existing applications, including Safari and notification summaries. It will also help Siri access more features, such as photo editing with voice commands.
  • The system will not run entirely on-device but will combine local and cloud-based processes. It will be available on upcoming versions of the iPhone, iPad, and Macs, and some older devices with an M1 chip or higher.
  • LinkedIn has decided to stop allowing advertisers to target users based on data from their participation in LinkedIn Groups. Meanwhile, Shopify has acquired Threads.com, a Sequoia-backed Slack alternative.
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