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Apple's job listings suggest it plans to infuse AI in multiple products | TechCrunch

Oct 23, 2023 - news.bensbites.co
Apple is actively seeking to integrate generative AI into its products, as evidenced by recent job listings specifying needs for generative AI. Roles range from developing a generative AI-based developer experience platform for the App Store to creating a conversational AI platform for customer engagement in the retail department. Other listings mention tasks like building text-generation tech and developing a "human-like conversational agent". The company is also looking for individuals who can make models work locally on devices.

Bloomberg reports that Apple plans to invest over $1 billion annually to advance generative AI-based products and features. The company aims to use large language models to enhance features for Siri and the Messages app, and is exploring AI-aided features in apps like Xcode, Apple Music, Pages, and Keynote. Despite reports of an "Apple GPT", the company has yet to release any consumer-facing AI-powered features, unlike competitors Microsoft, Google, and Meta.

Key takeaways:

  • Apple is increasing its focus on generative AI, with several job listings indicating a need for this technology in areas such as the App Store platform and Apple Retail department.
  • The company is reportedly set to invest over $1 billion per year to push generative AI-based products and features, with the aim of integrating large language models into Siri and Messages app.
  • Apple is also exploring AI-aided features in apps and services like Xcode, AI-generated playlists for Apple Music, and AI-assisted writing for Pages and Keynote.
  • Despite reports of Apple developing its own "Apple GPT", it has yet to deploy any AI-powered features for consumers, unlike its competitors Microsoft, Google, and Meta.
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