Apple’s Longer-Lasting Devices, iOS 19 and Apple Intelligence on the Vision Pro
Jun 30, 2024 - bloomberg.com
The article discusses how Apple's strategy of extending the lifespan of its devices increases the importance of AI and software to its business model. It mentions the development of Apple Intelligence for the Vision Pro and iOS 19, and questions why the company isn't discussing an AI deal with Meta. It also touches on the reasons behind the discontinuation of Apple Pay Later.
The piece also refers to a previous article, "Power On", which explores Apple's plans to expand the Vision Pro into a multi-product business. The article suggests that Apple's focus on durability and software enhancements is a strategic move to maintain its market position and customer loyalty.
Key takeaways:
Apple's strategy to make its devices last longer will mean AI and software are even more important to its business.
Apple Intelligence is in the works for the Vision Pro.
iOS 19 is already in development.
The company isn't discussing an AI deal with Meta.
