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Apple's Next 'Vision' for Siri: Time to Focus on Cameras for AI

Mar 28, 2025 - cnet.com
Bridget Carey, an award-winning reporter for CNET, discusses anticipated improvements to Apple's Siri and Apple Intelligence at the upcoming WWDC 25. Recent rumors suggest that Apple is focusing on enhancing Siri's visual capabilities, potentially integrating cameras into future Apple devices like the Apple Watch, AirPods, and even doorbells. This shift comes amid criticism of Apple's previous promises and leadership changes that have brought the Vision Pro software team to work on Siri, indicating a broader scope for AI advancements beyond conversational improvements.

In her weekly video show "One More Thing," Carey explores these developments and the latest product rumors, emphasizing the potential for cameras to play a significant role in Siri's evolution. With Apple's WWDC 25 software presentation scheduled for June 9, there is significant pressure on the company to address these expectations and demonstrate tangible progress in their AI and Siri technologies.

Key takeaways:

  • Apple is expected to improve Siri and Apple Intelligence at WWDC 25, with a focus on enhancing Siri's visual capabilities.
  • Bridget Carey, an experienced consumer tech reporter, discusses the latest Siri news and rumors in her weekly video show "One More Thing."
  • Leadership changes at Apple have involved the Vision Pro software team in efforts to improve Siri, suggesting plans for AI advancements beyond conversational improvements.
  • Rumors indicate that future Apple products, including Apple Watch models and AirPods, might incorporate cameras, potentially playing a role in Siri's evolution.
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