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Apple's Product Roadmap Reportedly Includes Camera-Equipped Watch | PYMNTS.com

Mar 23, 2025 - pymnts.com
Apple is reportedly developing a new version of its Watch that incorporates a camera, as reported by Bloomberg News. The camera would enable the watch to perceive the outside world and utilize artificial intelligence (AI) to provide relevant information. These watches, which are still in the developmental stages, are part of Apple's roadmap and will feature different camera setups for the Series and Ultra models. The Series model will have a camera inside the display, similar to the iPhone's front-facing lens, while the Ultra model will have a camera lens on the side near the crown and button. However, the watch cameras are unlikely to support FaceTime due to the small screen size.

In parallel, Apple is facing challenges in keeping up with competitors in the AI space, with rivals like Amazon, Google, and Samsung leading in advanced AI integration. Upgrades to Apple's Siri AI assistant have been delayed, with enhancements now expected this year instead of 2025. Robby Walker, head of Siri, acknowledged the setbacks, and Apple CEO Tim Cook has replaced AI head John Giannandrea with Vision Pro creator Mike Rockwell. Siri co-designer Luc Julia attributes the delays to Apple's pursuit of perfection, which he believes is hindering progress. Julia also noted that Siri was initially developed by SRI International and was acquired by Apple in 2010, largely due to the interest of Steve Jobs.

Key takeaways:

  • Apple is developing a new version of its Watch with a camera, with different setups for the Series and Ultra models.
  • The watch cameras are unlikely to support FaceTime due to the small screen size.
  • Apple is struggling to keep up with competitors in AI, with delays in upgrading Siri's capabilities.
  • Apple's focus on perfection is seen as a hindrance to faster development of improved AI features.
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