Cook also discussed the apps presented by the developers, which included a wardrobe management app, a fitness app, and an AR-based astronomy app. He praised the power of Apple's technology and its support for developers. Cook also touched on the importance of gaming to Apple, stating that iOS is the best gaming platform and that the company is serious about its role in gaming. He reaffirmed Apple's commitment to privacy, stating that it is a fundamental human right and that the company would not sacrifice it for more power.
Key takeaways:
- Apple CEO Tim Cook discussed the company's use of AI in its products, stating that it is used pervasively but not labeled as such, instead focusing on the consumer benefits.
- Cook also mentioned that Apple has been working on generative AI for years and approaches it thoughtfully, considering potential issues such as bias and misuse.
- Three app developers presented their apps to Cook during his visit to London, all of which were praised for their innovative use of technology.
- Cook reaffirmed Apple's commitment to privacy, stating that it is a fundamental human right and that the company would not sacrifice it for more power.