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Apple's US App Store topped $400B in developer billings and sales in 2024 | TechCrunch

May 29, 2025 - techcrunch.com
Ahead of its Worldwide Developers Conference, Apple announced that its U.S. App Store ecosystem generated $406 billion in developer billings and sales in 2024, nearly tripling since 2019. The company highlighted that 90% of these transactions involved no commission for developers. This data comes from an Apple-funded study by Professor Andrey Fradkin and economist Dr. Jessica Burley, aiming to present the App Store as beneficial to developers amid antitrust scrutiny. Despite these efforts, Apple faces legal challenges, such as a recent ruling requiring it to allow external payment links in apps, which Apple is appealing.

Apple emphasizes the App Store's role in developer success, noting that U.S.-based developers' earnings have more than doubled in five years, with small business developers seeing a 76% increase from 2021 to 2024. The App Store facilitates global reach and fraud prevention, offering 250,000 APIs for developers. The report also highlights significant earnings from non-commission areas, with $277 billion from physical goods and services, $75 billion from in-app advertising, and $53 billion from digital goods and services in the past year.

Key takeaways:

  • Apple's U.S. App Store ecosystem generated $406 billion in developer billings and sales in 2024, nearly tripling since 2019.
  • 90% of the billings and sales facilitated by the App Store involved no commission paid by developers.
  • U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple must allow developers to add links to external payment options, which Apple is appealing.
  • Apple highlights that U.S.-based developers' earnings have more than doubled over the last five years, with small business developers seeing a 76% increase from 2021 to 2024.
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