Apple emphasizes the App Store's role in developer success, noting that U.S.-based developers' earnings have more than doubled in five years, with small business developers seeing a 76% increase from 2021 to 2024. The App Store facilitates global reach and fraud prevention, offering 250,000 APIs for developers. The report also highlights significant earnings from non-commission areas, with $277 billion from physical goods and services, $75 billion from in-app advertising, and $53 billion from digital goods and services in the past year.
Key takeaways:
- Apple's U.S. App Store ecosystem generated $406 billion in developer billings and sales in 2024, nearly tripling since 2019.
- 90% of the billings and sales facilitated by the App Store involved no commission paid by developers.
- U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple must allow developers to add links to external payment options, which Apple is appealing.
- Apple highlights that U.S.-based developers' earnings have more than doubled over the last five years, with small business developers seeing a 76% increase from 2021 to 2024.