AppLogic Networks Unveils 2025 Global Internet Phenomena Report: Key Insights into Internet Traffic Trends
Mar 04, 2025 - financialpost.com
AppLogic Networks has released the 2025 Global Internet Phenomena Report, providing insights into global internet traffic patterns and the applications driving that traffic. The report highlights key trends such as the dominance of video as the largest application category, the growing popularity of AI assistants, and the widespread use of advertising analytics. It also addresses the challenges posed by evolving encryption technologies and the significant traffic peaks generated by live streaming sporting events. The report emphasizes the need for network operators to adapt their strategies to manage these trends effectively.
AppLogic Networks, formerly known as Sandvine, utilizes its AppLogic product, powered by machine learning and AI, to categorize and measure applications across diverse networks. The report aims to equip service providers with data to optimize network capacity, improve service quality, and identify emerging market opportunities. By offering this report for free, AppLogic Networks seeks to foster an environment where service providers can better tailor their services to meet customer demands.
Key takeaways:
Live sporting events drive new traffic peaks, with traffic exceeding normal usage by 30-40% during events.
AI assistants are gaining popularity, with a potential future demand that operators must prepare for strategically.
Advertising analytics are pervasive, with 93% of Fixed network subscribers and 76% of Mobile network subscribers using them.
Encryption technologies are evolving, requiring operators to invest in better classification methods to maintain service quality.
