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Armenia's 10web brings AI website-building to Wordpress | TechCrunch

Feb 23, 2024 - techcrunch.com
Armenian company 10web is leveraging generative AI to simplify website building on WordPress, a platform that powers around 40% of all websites but is often challenging for beginners. The company's AI models, including Llama 2, GPT-4, and Stable Diffusion, allow users to generate websites using text prompts. Unlike competitors like Wix and Squarespace, 10web focuses on enhancing the usability of WordPress, which has a large open-source community of two million developers. The company, which was founded in 2017, currently has around 20,000 paying customers and has generated 1.5 million sites.

10web monetizes by charging fees per website or by traffic and plans to add a payment system to take commission fees. The company is currently generating $5 million in annual recurring revenue and aims to reach $25 million by the end of next year. The founder attributes the company's growth to its location in Armenia, which provides access to affordable AI talent. The company employs a strategy of hiring engineers in Armenia and marketing and business development staff in the U.S., a common approach among Armenian startups.

Key takeaways:

  • 10web, an Armenian company, is using generative AI to simplify the process of building websites on WordPress, a platform that is notoriously difficult for beginners but powers around 40% of all websites.
  • The company's platform integrates AI models like Llama 2, GPT-4, and Stable Diffusion to make WordPress more intuitive. It currently has around 20,000 paying customers and has generated 1.5 million sites.
  • 10web is generating $5 million in annual recurring revenue and is expected to reach $25 million in ARR by the end of next year, according to co-founder Arto Minasyan.
  • Armenia's affordable engineering talent and the country's growing tech hub have contributed to 10web's success. The company employs engineers in Armenia while hiring marketing and business development staff in the U.S.
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