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Artisse AI raises $6.7M for its 'more realistic' AI photography app | TechCrunch

Jan 23, 2024 - techcrunch.com
Artisse, an AI photo creation app, has raised $6.7 million in seed funding. The app allows users to generate photos of themselves in various settings and styles using uploaded selfies and prompts. Unlike its competitors, Artisse focuses on creating hyper-realistic images that could substitute professional photography. The app has been downloaded over 200,000 times and its images have reached an estimated 43 million people on social media. It has also become a top photo app on the Google Play Store in several markets, including the U.S., U.K., Japan, South Korea, Canada, and Australia.

The startup was founded by William Wu, who was inspired to make professional photography more accessible to smartphone users. The app's AI takes longer to train than its competitors, but this allows it to produce more realistic images. Artisse has faced challenges in areas like diversity of body shapes and skin tones, but aims to stand out by producing photos that could be used in real life. The startup's revenue has tripled to $1 million ARR in December 2023 and is on track to reach $2.5 million ARR. The company is also exploring other uses for its AI tech, such as virtual fitting room technology for online shopping and a group photo feature.

Key takeaways:

  • Artisse, an AI photo creation app, has raised $6.7 million in seed funding. The app allows users to generate photos of themselves using uploaded selfies combined with prompts, with a focus on creating hyper-realistic images.
  • The app has been downloaded over 200,000 times and its images have reached an estimated 43 million people across social media. Users have created over 5 million photos using Artisse.
  • Artisse was founded by William Wu, who was inspired to make professional-level photography more accessible to anyone with a smartphone. The app's AI was trained on public domain photography and takes into consideration factors like race, facial structures, skin color, lighting, camera type, and more.
  • The startup is exploring other uses for its AI technology, such as virtual fitting room tech for online shopping and a group photo feature. The app is available on both iOS and Android.
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