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Artists are fleeing Instagram to keep their work out of Meta’s AI

Jun 06, 2024 - washingtonpost.com
Artists are leaving Instagram to protest parent company Meta's use of their work to train AI models. Many are moving to Cara, an app for artists that prohibits AI posts and training. The tension arises from Meta's stance that public Instagram posts are part of its training data, with no opt-out option. The fear is that AI, trained with their work, could replace artists, authors, and musicians. Despite needing Meta apps for marketing, artists feel powerless to prevent their work from becoming AI fodder.

Cara, founded by Jingna Zhang, has seen its user base grow from 40,000 to 650,000 in a week. The app, still in development, has crashed multiple times due to overwhelming interest. It uses detection technology from AI company Hive to scan for rule-breakers and labels each uploaded image with a "NoAI" tag. However, there is no way to prevent AI companies from taking the images. Artists, including Zhang, have filed lawsuits against AI companies like Google and Stability AI, alleging copyright infringement.

Key takeaways:

  • Many visual artists are leaving Instagram to prevent Meta from using their art to train AI models, with many moving to Cara, a portfolio app for artists that bans AI posts and training.
  • Artists, authors, and publishers have filed multiple lawsuits against AI companies such as Google and Stability AI, arguing that their work is being used without permission and is under copyright.
  • Cara, which has grown from about 40,000 users to 650,000 in the past week, uses detection technology from AI company Hive to scan for rule-breakers and labels each uploaded image with a “NoAI” tag to discourage scraping.
  • Artists are feeling powerless and some say they are already on the verge of losing their livelihoods due to AI-generated images replacing their work, with no way to opt out of AI scraping on platforms like Instagram.
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