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As AI takes over GDC, SAG-AFTRA fights for tech ethics | Digital Trends

Mar 18, 2024 - digitaltrends.com
The annual Game Developers Conference (GDC) this year is set to focus on the ethical use of AI in gaming, amid a wave of layoffs across the industry. Representatives from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) will be present to discuss the issue, following their recent deal with Replica Studios, creators of an AI voice-acting tool. The union aims to establish fair rules for the use of AI, ensuring that actors' rights to their voices, images, and movements are protected, and that they are fairly compensated for their work.

However, the lack of regulation on AI technology and the potential for misuse by game studios looking to cut costs has stirred controversy. Despite this, SAG-AFTRA remains optimistic that AI can coexist with traditional acting. The union also emphasizes the importance of ethical AI usage in addressing the industry's current labor crisis, advocating for more protections for game makers.

Key takeaways:

  • The annual Game Developers Conference (GDC) is set to discuss the ethical use of AI in the gaming industry, amid a wave of layoffs and concerns over labor issues.
  • Representatives from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) will be present to advocate for worker protections and ethical AI use.
  • SAG-AFTRA has recently reached a deal with Replica Studios, creators of an AI voice-acting tool, sparking debates over the use of AI in the industry.
  • Despite concerns, SAG-AFTRA believes that AI can coexist with traditional acting and should be seen as a tool that can enhance actors' work, rather than replace them.
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