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As ChatGPT Turns Two, Business Schools Double Down on AI Integration in Classroom

Nov 25, 2024 - financialpost.com
The article discusses the increasing integration of artificial intelligence (AI) into business school curriculums. According to a survey by the Graduate Management Admission Council (GMAC), over 75% of MBA and business master's programs have incorporated AI into their curriculums, focusing on its role in business ethics, decision-making, practical applications, and strategy development. This trend has been driven by the rise of generative AI, such as OpenAI’s ChatGPT, and the growing demand from students and employers for AI competencies.

The article also highlights examples of how business schools are incorporating AI. The MIT Sloan School of Management has adopted a coordinated, crowdsourced strategy to encourage faculty to experiment with new technologies, resulting in projects like classroom chatbots and student engagement monitors. Meanwhile, the European School of Management and Technology in Berlin has developed a unique plug-in system based on a custom generative pre-trained transformer (GPT) that provides separate interfaces for student support and faculty support for course development.

Key takeaways:

  • More than three quarters of MBA and business master’s programs have integrated artificial intelligence (AI) into their curricula, focusing on its role in business ethics, decision-making, practical applications, and strategy development.
  • GMAC’s survey shows a significant increase in the number of candidates who believe AI is essential to their ideal business school curriculum, now up to 40 percent.
  • Business schools are responding to prospective students’ growing expectations for AI in their coursework and employers’ projected demand for AI competencies in the coming years.
  • Examples of AI integration in business schools include classroom chatbots, student engagement monitors, and institution-wide tools for administrative questions at MIT Sloan School of Management, and a unique plug-in system based on a custom generative pre-trained transformer (GPT) at the European School of Management and Technology (ESMT) in Berlin.
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