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As Gen Z job applicants balloon, companies are turning to AI agent recruiters | TechCrunch

Jan 15, 2025 - techcrunch.com
Maki, a company founded in 2022, has raised $28.6 million in Series A funding led by Blossom Capital, with participation from DST Global and existing investors. The funding will be used to accelerate Maki's product roadmap, expand in the US, and grow its team. Maki's AI platform, which conducts job interviews and candidate filtering through voice, video, or text, has seen over 300% growth in 2024. The platform is used by companies like H&M, BNP Paribas, and Deloitte, and claims to streamline hiring, enhance candidate experience, and reduce employee turnover. Maki's AI agents can automate up to 80% of the recruitment process, offering personalized feedback to candidates and reducing bias compared to human recruiters.

Maki's CEO, Maxime Legardez, highlights the platform's ability to assess skills such as customer empathy and collaboration, with the AI agent for H&M, named Maria, capable of conducting 24/7 multilingual conversations. Despite concerns about AI's impersonal nature, Maki claims to provide a positive recruitment experience, with 98% of BNP Paribas candidates rating it as the best process they've experienced. The company has been audited for bias and found to have less bias than human recruiters. Maki's competitors include SHL, EON, and Pymetrics, but Legardez emphasizes that Maki focuses on automating human tasks rather than selling traditional HR software.

Key takeaways:

  • Employers in the UK are experiencing a significant increase in job applications, with graduate training schemes receiving an average of 140 applications per job in 2024, a 59% increase from 2023.
  • Maki, a company with an AI-based platform for job interviews and candidate filtering, has raised $28.6 million in Series A funding to expand its operations, particularly in the US.
  • Maki's AI agents can automate up to 80% of the recruitment process, offering a more efficient and less biased alternative to human recruiters, with personalized feedback for candidates.
  • Maki's platform has been adopted by major companies like H&M and BNP Paribas, with claims of improved candidate experience and reduced employee turnover.
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