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As Media Reckons With AI Giants, Another Major Publisher Takes the Money

Dec 13, 2023 - hollywoodreporter.com
German media company Axel Springer has partnered with OpenAI's ChatGPT to use content from its brands, including Politico, Business Insider, Bild, and Welt, to answer user queries. The partnership aims to explore the opportunities of AI-empowered journalism and to advance the training of OpenAI’s large language models. This follows similar partnerships between OpenAI and other news organizations such as the Associated Press, aimed at bolstering their financial positions and exploring the use of AI within editorial publications.

However, there are concerns that AI training models could eventually replace journalists. The Writers Guild of America has secured protections against AI writing or rewriting original material. Similarly, actors have expressed concerns about the use of digital replicas in performances, which could allow studios to bypass enhanced protections for actors.

Key takeaways:

  • Axel Springer has partnered with OpenAI's ChatGPT, using content from its brands to answer user queries and advance the training of OpenAI’s large language models.
  • This partnership is the latest in a series of collaborations between news organizations and AI, following a similar deal between the Associated Press and OpenAI in July.
  • These partnerships are seen as a way to bolster the financial position of news organizations, introducing a new stream of revenue and potentially reducing costs.
  • However, there are concerns that AI could eventually replace journalists, with the Writers Guild of America securing protections against AI writing or rewriting original material.
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