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As net retention plummets, AI could be the savior software companies need | TechCrunch

Aug 18, 2023 - techcrunch.com
New data reveals that net retention at software companies has been halved in recent quarters, contributing to the slowdown of revenue growth at tech firms. Net retention, a measure of how much existing software customers spend on a product over time, is a crucial part of the SaaS economic model. A decline in net retention makes the SaaS economic model riskier and makes it more challenging for software companies to reduce losses and continue expanding simultaneously.

According to Altimeter investor Jamin Ball, median net retention at public SaaS companies has dropped from between 120% and 121% in Q1 2021-Q4 2022 to 111% in Q2 2023, a 45% fall over two quarters. This trend suggests that at least half of all public software companies were under the 111% mark. The combination of lower net retention, slowing growth, and many SaaS companies still operating at a loss raises questions about the viability of the software business.

Key takeaways:

  • New data reveals that net retention at software companies has been halved in recent quarters, contributing to the slowdown of revenue growth at tech firms.
  • Net retention is a measure of how much existing software customers spend on a product over time, with a metric over 100% indicating that customers are spending more.
  • According to Altimeter investor Jamin Ball, median net retention at public SaaS companies has declined from between 120% and 121% in Q1 2021-Q4 2022 to 111% in Q2 2023, a 45% fall over two quarters.
  • The decline in net retention makes the SaaS economic model riskier and makes it harder for software companies to lose less money and keep expanding simultaneously.
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