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As the AI era begins, Reddit is leaning into its humanity

Dec 19, 2023 - fastcompany.com
In 2023, Reddit began charging heavy users of its API, a move that led to an uprising among Reddit moderators who shut down thousands of subreddits in protest. Reddit CEO Steve Huffman defended the decision, stating it was necessary to prevent AI giants like OpenAI, Google, and Microsoft from using Reddit's data to train chatbots and create competition. Despite the controversy, Huffman is optimistic about Reddit's future and its plans to go public.

Huffman outlined three pillars for Reddit's future revenue: advertising, data, and the platform's user economy. The company plans to facilitate user-to-user transactions and is exploring ways to help users start businesses on the platform. Huffman also mentioned ongoing efforts to improve the platform's accessibility and user experience, including AI-powered features for content moderation. Despite the challenges, Huffman believes Reddit's strength lies in its deeply engaged community and its trove of user-generated content.

Key takeaways:

  • Reddit's decision to charge heavy users of its API led to a revolt among moderators, who shut down thousands of subreddits in protest. Despite the disruption, Reddit CEO Steve Huffman defended the move as a necessary measure against AI giants like OpenAI, Google, and Microsoft, who were using Reddit's data to train chatbots.
  • Reddit is reportedly preparing to go public, more than two years after its confidential S-1 filing. The company's journey to public-company status has been long, beginning over 18 years ago when Huffman and Alexis Ohanian started the company.
  • Huffman outlined three pillars of Reddit's effort to turn its popularity into profit: advertising, data, and the platform's user economy. The latter could involve a payment system for users to reward each other for content or pay for digital services or goods.
  • Despite the controversies and challenges, Huffman expressed satisfaction with Reddit's current state and optimism about its future. He acknowledged past missteps, particularly in communication with users, and emphasized the company's ongoing efforts to improve its product and restore trust with its community.
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