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Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?

Feb 18, 2025 - searchenginejournal.com
The article addresses concerns about the impact of AI Overviews on search engine results pages (SERPs), particularly for ecommerce store owners. While AI Overviews, which provide generative AI summaries at the top of SERPs, might initially seem disruptive by potentially reducing website traffic, they also offer opportunities for ecommerce sites to improve rankings. Research indicates that AI Overviews are aligning more closely with organic search results, often citing high-quality, relevant content from top-ranking websites. Although AI Overviews primarily address informational searches, they are not directly competing with ecommerce stores, as less than 6% of these searches are commercial.

To stay competitive, ecommerce store owners should continue following best practices by creating useful, original, and reliable content, in line with Google's Helpful Content Update. This includes providing personalized styling ideas and maintaining accurate product schemas. Additionally, unique product descriptions and human curation are recommended to differentiate from competitors and leverage AI's limitations. By focusing on quality content and good ecommerce hygiene, store owners can enhance their chances of attracting traffic and converting customers despite the evolving search landscape.

Key takeaways:

  • AI Overviews are becoming more stable and align more closely with organic search results, often providing citation links to top-ranking websites.
  • AI Overviews primarily address informational searches, with less impact on commercial or transactional searches, which are more relevant to ecommerce stores.
  • Websites not currently ranking on page one can still receive significant traffic if their content is cited by Google's AI Overviews.
  • To stay competitive, ecommerce stores should focus on creating high-quality, original content and maintaining good ecommerce practices, such as accurate product schema and unique product descriptions.
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