The author suggests looking at "alternative startups" or an "underground startup culture" as a solution, using Nintendo and Intel as examples of companies that started small and diversified their businesses. They argue that while the terms "alternative" and "underground" usually imply opposition to a system, in this case, they could represent a new way of thinking within the startup system.
Key takeaways:
- The startup world is likened to Hollywood, with its own set of script writers, producers, directors, and actors, indicating that it has become a business in itself.
- There is a need for a new, more realistic branch of startups that benefits both the market and the people, as the current definition of startups is considered ill-defined and the term 'life-style business' is seen as derogatory.
- Startups should not be pressured to scale infinitely, but rather wait for the right opportunity, as exemplified by companies like Nintendo and Intel.
- The author suggests the need for 'alternative startups' or 'underground startup culture', which challenges the system while still being a part of it.