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Ask HN: Stuck at $500 MRR and Seeking Distribution/Marketing Advice

Aug 11, 2023 - news.ycombinator.com
Milan, the founder of Robofy, an AI chatbot tool, is seeking fresh marketing and distribution strategies after experiencing stagnant Monthly Recurring Revenue (MRR) of around $500 for the past three months. Despite trying traditional marketing channels like Google Ads and Facebook Ads, the return on investment has been poor, recovering only 20% of the $2500 spent. Milan has also attempted to tap into new audiences by creating a reseller plan for smaller IT companies, which has brought in some revenue.

The main challenge for Robofy is distribution and getting the product in front of the right audience. The primary target audience is small to medium businesses looking to streamline their customer support. Robofy offers a free tier and paid packages with more features. Despite the challenges in scaling and distribution, Milan believes in the potential of Robofy, backed by positive feedback from its users.

Key takeaways:

  • Milan, the founder of Robofy, an AI chatbot tool, is seeking fresh marketing and distribution strategies due to stagnant Monthly Recurring Revenue (MRR) of around $500 for the past three months.
  • Despite trying traditional marketing channels like Google Ads and Facebook Ads, the return on investment has been poor, recovering only 20% of a $2500 investment.
  • Robofy's primary audience is small to medium businesses looking to streamline their customer support, and the product offers both a free tier and paid packages with additional features.
  • Milan has attempted to diversify the target audience by creating a reseller plan for smaller IT companies, which has resulted in two orders and a significant portion of the current revenue.
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